Who Is

Sergio?

My Journey In Life

I’m just like you, but I got lucky and stumbled into the amazing world of digital marketing! Here is my story...

As a Kid...

Growing up on the beautiful island of Curaçao, part of the Kingdom of the Netherlands, I was a naturally curious child, captivated by the wonders of the outdoors. I dreamt of inventing something that could change the world. Whether it was crafting my own toys or solving complex math problems, I was drawn to activities that sparked my creativity and honed my critical thinking.

Art and drawing were my passions, and helping my entrepreneurial parents in our family supermarket and produce fields taught me the values of hard work and essential business skills from an early age.

This insatiable curiosity fueled my entrepreneurial spirit. I was
constantly questioning how things were made and pondering my purpose, always valuing authenticity and honesty. As I matured, my fascination with understanding how things work only deepened. I delved into the lives of inventors and entrepreneurs, pursued studies in mechanical engineering, and even started a small produce cooperative for my
community.

Each success and setback imparted valuable lessons in perseverance and creativity. My childhood was a tapestry of imagination and inquiry, laying the groundwork for a lifelong commitment to innovation while staying true to myself.

A Shift in Focus and a New Beginning...

After high school, while studying Mechanical Engineering, my interests evolved from gadgets to business. I embarked on a side venture, scuba diving for exclusive seafood like lobsters and shrimps,
which I sold to local restaurants and supermarkets. The excitement of
connecting with customers and making sales sparked my entrepreneurial spirit.

My journey also led me to explore network marketing, where I gained
valuable insights into mindset and entrepreneurial skills. At the age of
25, I met my wife, and a couple of years later, we made the significant decision to move to the Netherlands.

I enjoyed a fulfilling 23-year career in Mechanical Engineering, excelling within my department and mentoring others. I chose the stability this career offered for the sake of our children, even as I nurtured entrepreneurial ideas on the side.

Then I tried all the things that, well, didn't work...

My Path to Becoming an entrepeneur and starting as an Ice Bath Coach

Last year marked a pivotal moment for me as I decided to transition into becoming an Ice Bath Coach, with a focus on personal development and live events. After years of practicing cold exposure, I felt ready to share my passion and knowledge with others. I officially registered my business at the chamber of commerce and began working on backend automations, experimenting with different platforms and subscriptions with the intention of creating a seamless operation.

However, the reality was challenging. Without making any sales, I found myself paying substantial monthly fees just to keep the business running, without even having a website or the funds to create one. My goal was to build my business organically, using my own savings.

Then, life took an unexpected turn. A severe car accident left me with chronic pain, and my recovery demanded more time and patience than anticipated. Amidst the intense pain and slow recovery, I realized I needed a new direction. I spoke with my wife, expressing my determination to learn a new skill online, as that was the only effort I could make at that point.

This led me to the world of digital marketing.

My Journey into Digital Marketing

My journey took an exciting turn when I discovered the world of
digital marketing. A free webinar on social media marketing sparked my
curiosity and led me to delve deeper into this dynamic field.

I invested time and effort into comprehensive courses covering SEO, social media marketing, email campaigns, and pay-per-click advertising, immersing myself in these strategies.

Applying these newfound skills to a new venture allowed me to explore the potential of social media for creating engaging content, optimizing my website for search engines, and building an email list to nurture leads.

For startup entrepreneurs, the journey can seem overwhelming,
especially when it comes to understanding and implementing automations. However, my story illustrates that with the right mindset and resources, you can transform knowledge into powerful results. Embrace continuous learning, remain persistent, and harness the power of digital marketing to elevate your business.

Today, as I build my business to thrive, I help others just like you!

Welcome to Honest Marketing Education

As a passionate advocate for startup entrepreneurs, I am dedicated to
helping you achieve your entrepreneurial goals. Having navigated the
same struggles and doubts, my mission is to guide you through the
digital marketing landscape, empowering you to harness its power to grow
your business efficiently and effectively.

Personalized Support and Resources

To kickstart your journey, I offer personalized coaching and an
extensive library of resources. These are designed to empower you with
the knowledge and skills you need to succeed, all while keeping your
initial costs low. My courses and software solutions are crafted to
deliver exceptional value, enabling you to set up your funnels and
automations in less than 10 days, driving growth and revenue for your
business.

Mastering the Back End of Your Business

Understanding the back end of your business is crucial. Rather than
relying solely on external professionals, I will guide you through the
process with clear, easy-to-follow steps. Once you master these skills,
you'll find it seamless to onboard a team that aligns with your vision,
giving you complete control and saving you both time and money.

Join Me on This Journey
Let's embark on this exciting journey together. By navigating
challenges side by side, we can celebrate each step forward and work
towards turning your entrepreneurial dreams into reality. With smart,
cost-effective strategies, we can harness the transformative potential
of digital marketing to build a thriving business. Together, we will
explore new opportunities, learn from each experience, and create
meaningful connections that propel us forward.